Virgin Holidays / Virgin Media
Simple drive-to-store ideas to initiate shopper footfall for two Virgin brands.
Year
2015
Skills
Art Direction // Concept
Virgin Media
Drive-to-store activity to promote the new VIVID internet service. Working closely with designers and developers within a one week period, we created a simple iPad game from scratch that puts your reaction time to the test - are you as fast as VIVID?
When you've finished with the iPad, take your scorecard in store for the chance to win one for yourself (along with the other 2637 people that also entered).
Virgin Holidays
To drive footfall into stores nationwide, we asked customers to do something simple - unlock the magic of Disney! Virgin Holidays is the key to this. With limited budget and a tight turnaround, we created a simple plinth with an oversized key and lock, in which customers could win prizes instantly - turn the key to see what you’ve won!
The results were... well, see for yourself below. Over 1000 prizes later, people had queued out the door to get inside, with store footfall and potential bookings up 30-40% on a normal day.
