#HiddenAbuse
As lockdown 2020 loomed, domestic abuse soared, with nearly all of it hidden from view. We worked with Twitter Next to create a campaign centred around a brand new feature at the time - a hidden replies button. The campaign drove a 1200% increase in web traffic to the Solace website, hit over 15 million eyes and more importantly, encouraged over 700 women to come forward and speak out for the first time.
Creative Circle Award - Silver - Best Charity / Public Service Campaign
Creativepool Annual Winner - Bronze - Social Good
BIMA10 Winner
Drum Social Purpose Awards - Gold - Best Use Of Technology
Media Week Awards - Finalist - Media Idea Under 250k
Award-winning work
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Award-winning work 〰️
Award-winning work
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Award-winning work 〰️
#StopItComingHome
An award-winning Twitter campaign that engaged over 3.5 million people during the 2018 World Cup (trending above #worldcup) and increased client activity 35% with zero budget. You may have read about it in Campaign.
Drum Advertising Awards - Gold - Social Media
Drum Social Purpose Awards - Gold - Best Social Media Campaign
Drum Social Buzz Awards - Commended - Best Use of Low Budget
The Lovie Awards - Winner - People's Choice Award / Bronze, Public Service & Activism
DADI Awards - Highly Commended - Most Effective Use of Social Media
"An excellent example of how the digital sector can act as a catalyst in solving societal problems."
— The BIMA Awards